In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom.
The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.
Alexis Ohanian co-founded Reddit, a social-voting news website with geek allegiances, a small-town feel and a penchant for lighting up the memes your friends IM you about next week.